Black Friday: More than discounts, it’s about creating connections

Black Friday: More than discounts, it's about creating connections

Have you noticed how Black Friday is much more than just a rush for promotions and deals?

In a competitive market, this date is a unique opportunity to attract, retain, and build customer loyalty by creating truly memorable experiences. To do that, you need to go beyond the basics and offer a shopping journey so amazing that customers not only complete their purchase but want to keep coming back.

Looking for a classic example of impeccable customer experience? Disney!

Yes, I know… you might be thinking, “What does Disney have to do with Black Friday?” Everything!

Disney is globally recognized for enchanting its visitors with every little detail, whether it’s a ride or simple customer service.

They put the customer at the center of everything, turning each interaction into a magical moment. So, why not apply that philosophy to Black Friday?

Here are 7 tips to help your business create a memorable experience during Black Friday, focusing on increasing sales, retaining customers, and ensuring security:

Before Black Friday, dive into data and insights to understand your customers’ buying behavior, interests, and needs. That way, you can create personalized offers and messages that increase the chances of conversion.

Nobody likes getting lost while trying to complete a purchase, right? Reduce the clicks to checkout and make navigation super intuitive. The easier it is, the lower the chances of cart abandonment.

Provide fast channels like chatbots and WhatsApp. Customers with questions need quick answers, and that can be the deciding factor between buying from you or a competitor.

Everyone wants security when shopping online, especially during Black Friday. Investing in a secure environment and communicating this to customers builds trust and improves the experience.

Nothing is more frustrating than finding out a promotion doesn’t apply to the desired item or that the product is out of stock without prior notice. Be clear about promotion terms and product availability.

The sale doesn’t end at “purchase completed.” Send a thank-you message, update customers on their order status, and be available for any questions. This post-purchase touch boosts loyalty and can lead to repeat purchases.

Turn shopping into more than just a transaction. Think of personalized messages, surprise gifts, or even a handwritten note… small things that make a big difference.